Saturday, November 30, 2019

The Yellow Wallpaper Analysis free essay sample

Yellow Wallpaper There are many symptoms that arise when one is diagnosed with postpartum depression. Among the many is â€Å"obsessive-compulsive features, including intrusive, repetitive thoughts and anxiety. You see this all throughout â€Å"The Yellow Wallpaper,† and it begins when the narrator first describes the strange patterns in the incredibly symbolic wallpaper in the room that was once a children’s nursery: â€Å"It is dull enough to confuse the eye in following, pronounced enough to constantly irritate and provoke study, and when you follow the lame uncertain curves for a little distance they suddenly commit suicide – plunge off at outrageous angles, destroy themselves in unheard of contradictions. The color is repellent, almost revolting; a smoldering unclean yellow, strangely faded by the slow – turning sunlight. † When analyzing the first section of the passage, on realizes that she is referring to the invisible mask she has put on. She tries to hide that she is still deeply troubled by pretending to be happy and in control, however exhausting it may be. We will write a custom essay sample on The Yellow Wallpaper Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page And yet, this â€Å"disease,† if you will, irritates her to no end, as does the wallpaper. She is angry with her husband in that he believes this disease isn’t as serious as it truly is. Anger towards one’s partner or other family members is also a symptom of postpartum depression. Then†¦ she mentions something rather†¦ striking. She says, â€Å"When you follow the lame uncertain curves for a little distance they suddenly commit suicide – plunge off at outrageous angles, destroy themselves in unheard of contradictions. † Even after a short time of enduring severe depression, one can feel overwhelmed with sadness and grief, and they begin having reoccurring thoughts of suicide. She is afraid she is going to become insane, and take the â€Å"plunge†¦Ã¢â‚¬  perhaps off a bridge? Above all, she is afraid she is going to harm her newborn child. If, by her own hands, her baby is harmed, she will be destroyed from the inside- out because a new child is supposed to be something happy†¦ a joyous occasion, but her depression is preventing just that. She hates feeling this way. She believes it to be â€Å"revolting,† like the awful yellow of the wallpaper. But, if one looks closely, one will see that there is a bit of light in her logic. She says it’s â€Å"strangely faded by the slow-turning sunlight. † Through time, all be it slow, the disease will begin to fade away and inevitably disappear altogether. Through pain, and misfortune†¦ through sadness and irritation†¦ there is always hope. The smallest light in the darkest cave, there is hope. And she wishes to hold onto it as long as she can†¦ until the last bit of strength she has left dissipates completely†¦ †¦ There is hope.

Monday, November 25, 2019

Globalisation essay

Globalisation essay Globalisation essay Globalisation essayThe development of the world economy and international relations becomes vulnerable to the overwhelming impact of globalisation which affects all countries, even though they conduct isolationist policies, such as North Korea, for instance. Moreover, once started, the process of globalisation is likely to be irrevocable. Globalisation is the process of the international economic, political and cultural integration of nations. The economic integration is the major driver of the process of globalisation. Even though many researchers (Dunning, 1998) insist that globalisation has a positive impact on the economic development of the world because the emergence of international trade stimulates the economic growth worldwide, but long-run effects of globalisation may be negative, especially for the poor nations which cannot compete with well-developed nations in the global market.Background of globalisationGlobalisation has started as the increasing economic cooperation b etween nations at the regional level and steadily evolved into the global trend. The economic cooperation between countries was the result of the accumulation of capital by leading companies operating in the national market. The accumulation of capital made national markets inattractive for companies because they have saturated them and they needed further export of capital and international market expansion. In such a situation, the international market expansion prior to the globalisation era was not always profitable because of high costs of such expansion. The high costs of international market expansion and, therefore, international economic cooperation between nations, was the result of high fiscal barriers, which local governments introduced to support their domestic economies. The process of globalisation emerged after the beginning of the elimination of fiscal barriers to developer free trade between countries. The free trade implied the elimination of fiscal barriers that stimulated companies operating in different countries expand their business internationally. At the dawn of globalisation, there were interstate agreements involving two or three states, as was the case of the NAFTA signed by the US, Canada and Mexico, but soon such agreements involved multiple parties and, today, free trade agreements involve the majority of nations. At this point, it is worth mentioning the EU as one of the most advanced and integrated international community that united European nations and evolved from the economic union into the supranational political union which unites European countries, members of the EU.Therefore, the process of globalisation involves the elimination of fiscal barriers and limitations on the movement of capital, goods, commodities, and human resources. The increasing economic cooperation between nations stimulated the development of multinational corporations which operated globally. The overwhelming majority of multinational corporations were based in well-developed countries. Multinational corporations in their turn encouraged governments to eliminate fiscal barriers and develop free trade further to facilitate their further international market expansion. At the same time such policy resulted to the consistent strengthening of the process of globalisation which has become the mainstream trend in the contemporary economic development of the world.Effects of globalisation on developed nationsGlobalisation has had a considerable impact on developed countries. In this regard, one of the effects of globalisation was the development of trade between well-developed nations mainly. In fact, the trade between developed nations comprises the larger share in the total world trade. Moreover, developed nations focus on the trade with each other rather than with under-developed nations which they tend to use as suppliers of natural resources, such as fossil fuels, for instance.The economic cooperation is beneficial for develope d nations because they have technology, capital and well-qualified human resources which are key factors contributing to the competitive advantage of companies in the global market (Martin Van Gunten, 2002). Developed nations and companies based in developed countries use their technologies to enter new markets and take the dominant position in international markets. They often take the leading position in the global market as is the case of Microsoft, for instance, and develop their business successfully. More important, globalisation involving the free trade opened large opportunities for companies based in developed countries to purchase natural resources and other basic supplies from developing countries. As a result, companies based in developed countries have got an opportunity to decrease costs of production due to the elimination of fiscal barriers and low price of supplies from developing countries. Moreover, they accelerated the consumption of natural resources and other basic supplies from developing countries but purchasing raw materials mainly they sold high tech products to developing as well as developed countries which price was often tenfold higher than the price of raw materials the products were made of.Foreign direct investment flow also tends to the investment of capital into developed countries mainly, while investments in developing countries turn out to be secondary. Therefore, developed countries prefer to invest into other developed countries because they believe such investments and reliable and safe. In addition, investors investing in developed countries can count on low risk of investment and stable level of income. Such investments are stable and profitable.Even emerging economies are secondary targets for investors from developed countries. Instead, the US investors prefer to invest into the EU economy, while the EU investors prefer to invest into the US economy. At this point, it is worth mentioning the fact that the investmen ts between developed countries contribute to their accelerated economic growth that allows them to outpace the rest of the world consistently. Developed nations apparently benefit from such mutual investments because they stimulate their economic growth. One of the reasons why investors from developed nations prefer investing in developed economies than in emerging and developing economies is the risk of such investments. In fact, they do not want to take a risk and invest into unstable countries.  Globalisation   essay part 2

Friday, November 22, 2019

Case study hr after a disaster

In a large organization employing is highly educated professionals is to conduct a needs assessment of the professionals. Directing a needs assessment is important, so that the management looking at the rewards and challenges of being a manager that can motivate the professionals effectively. In addition, educated professionals need to fulfil their self-actualization needs, needs for achievement and needs for affiliation. Organic structure can be adopted in managing the professionals. Organic structure can be adopted in managing the professionals at the same time. In a large organization that employees highly educated professionals, is giving more important for the organization to fulfil the self-actualization needs of the professionals. According to Maslow Hierarchy, self-actualization need is a person’s needs for growth, achieving one’s potential and self-actualization. Moreover, it is also a person’s need to become what he or she is capable is becoming. However the manager can provide training to the professionals to fulfil their actualization need. For example, the manager can provide training in communicate skills, computer systems application and programming, customer service as well. Besides that, managers can apply theory Y to motivate the highly educated professionals. Theory Y is the assumption that employees are creative, enjoy work, seek responsibility, and can exercise self-direction. And yet there several ways for a manager to motivate employee based on Theory Y. For example, managers can adopt participative decision making. Furthermore, Organic structure is the suitable use for more flexible structures with less clearly-defined chains of command. Effective companies usually try to use the best structure for their specific situation. In addition, there are six characteristics of organic structure which is cross-functional team, cross-hierarchical teams, free flow of information, and wide spans of control, decentralization and low formalization. Then, decentralization is more independence, freedom, increase flexibility, speed up decision making, get closer to customers, empower employees and reduce costs. As conclusion, the manager can provide training to the professionals to fulfil their actualization needs. As a nutshell, Organic structure is more suitable for motivating the highly educated professionals and is a highly adaptive form that is as loose and flexible as well too.

Wednesday, November 20, 2019

Case 2 scientific investigation Essay Example | Topics and Well Written Essays - 250 words

Case 2 scientific investigation - Essay Example w Lo and Dmitry Repin, the two scholars utilized psycho physiological equipment to evaluate heart rate, skin conductance and blood pressure on traders executing real-time trading. Results showed that the experienced traders had a lower physiological reactivity to disturbing and abrupt information. Additionally, Oblechner (2004) discovered "emotional stability is equally important for a successful trader." Traders whose emotional reactions to losses and gains on the extreme positive or negative side show poor trading performance meaning a negative relation between emotional reactivity and successful trading behavior. (Lo and Repin, 2005) Overconfident traders have a tendency of trading too frequently and appear to ignore danger signs concerning their positions. According to Biais et al., 2001, overconfidence is related to sub-par performance amongst traders in an experimental environment and that overconfident traders stay with underachieving stock for a long time and sell their winning stocks too early leading to underperformance in the market. Self-awareness is an increased consciousness of ones own emotional and physical state. Traders who have self-awareness have logical reasoning behind all their behaviors and choices. Traders with self-awareness have a high emotional intelligence associated with long term success rate. (Biais et al,

Tuesday, November 19, 2019

Hybrid Enterprise Resource Planning (ERP) Solution for the Lesley Case Study

Hybrid Enterprise Resource Planning (ERP) Solution for the Lesley Stowe Fine Foods - Case Study Example Through Hybrid strategies, LSSF can specifically alter implementation of the ERP system to meet its needs like the need to fulfill business processes and functions like production, order fulfillment, exception handling, and material management (Compeau & Scott, 2013). The hybrid strategies would have a positive effect on the firm performance only if there are suitable arrangements in the organization to solve tension that may arise from the hybrid strategies. Failure to have the suitable arrangements in the organization, then the strategies would negatively affect the organization’s performance. SaaS applications seldom function as stand-alone applications because organizations have SaaS for CRM, SaaS for HR and in-house analytic hardware with most of the information fed to ERP system within an organization’s data center. However, enabled processes allow secure flow of information among these systems (Leon, 2008). Therefore, the ERP system LSSF requires is a hybrid since it is characterized by various information systems for different business functions. The requirements for the ERP system for the business describe a hybrid ERP cloud since resources use many delivery options that link to each other and not all of them are managed by the business. Nevertheless, the applications need to somehow work together in order to provide the organization business value.

Saturday, November 16, 2019

College Computerized Billing System Essay Example for Free

College Computerized Billing System Essay With the power of technology nowadays, people get interested with computers. They tried to indulge themselves on it to have a productive result in a more efficient and time saving process. It is highly valued in institutions like business enterprises, schools, hospitals, government and non government services. However, some of them are still using manual system. In this regard, we acknowledge the value of computerized system. As of today’s generation, there are already many college schools existing. One of which is IJMS College Department that serves tutorial type. It is located at Malvar, Santiago City and is owned by Dr. Imelda B. Brilliantes. IJMS started the operation of their college department on June 2004. Since the said industry is new, they still don’t have computerized system for reservation and billing which is very useful for business purposes. For thesis project, the researchers would like to propose a reservation and billing system to D’ Budgetel to help the management and have a synchronize flow in their transactions system. 1. 2 Statement of the Problem Hotel customers choose important considerations in choosing a place to stay like location, price/value and service. These are very important because these are the primary basis of a customer to be attracted in that business. Since the researchers found out that manual procedure are still used in processing their billing and reservation transactions, it greatly affects their customer’s need. This study aims to look for the following problems: 1. The School billing statement doesn’t provide specific or detailed information regarding on student’s payment or charges.

Thursday, November 14, 2019

A Modern Heroine :: essays papers

A Modern Heroine In today’s society, women have overcome many hardships to become able to vote, able to run for public office, and even able to hold high business positions. Some people believe that such accomplishments are because of literary examples that have, over the years, lead women to believe in themselves, motivate them-selves, and stand up for themselves. In Aeschylus’ infamous Greek tragedy, The Oresteia, Clytaemestra, the leading woman, overcomes the Greek society’s slighting attitude towards women, grasping the most powerful position attain-able in Argos. Even after gaining power, Clytaemestra clutches this leadership desperately, unrelenting in her hopes to keep it forever. Although Clytaemestra uses intellect, inner strength, and self-motivation to capture power, she does it evasively and by hurting others. Therefore, Clytaemestra is not a respectable woman role model. In Agamemnon, the first book of The Oresteia, Agamemnon, Clytaemestra’s husband and the King of Argos, returns from ten years of fighting the Trojan War to find treachery reigns in Argos. Clytaemestra greets Agamemnon with a facade of exuberant tidings, claiming â€Å"a love [she] has for her husband†, while secretly she plans his murder (Oresteia 1.857). As the queen, she has a beautiful and expensive crimson carpet brought out to welcome her soon dead husband. Rolling out the carpet, she asks Agamemnon â€Å"step from your chariot [and] let not your foot/...touch the earth† (Oresteia 1.906-907). The wise warrior, knowing it would be wrong for a mere mortal to walk on such a Murray 2 priceless tapestry, argues with his vengeful wife, but is eventually convinced to walk â€Å"where Justice leads him† (Oresteia 1.911). As he walks on the carpet, ruining it, he asks that â€Å"no gods’ hatred strike [him] from afar† for acting higher than mort als should (Oresteia 1.947). His hope is in vain, because shortly after entering the house, Clytaemestra catches of the war hero at his weakest moment—in the bath. Taking advantage of a heroic figure, who is loved by all, is both cowardly and unfair, but Clytaemestra only worries with her pursuit of power. Soon after the murder, Clytaemestra appears again, proudly showing the slain King of Argos. All of these actions grant Clytaemestra the power she yearns, but are done in a very unrespectful and deceitful way. In the next book of The Oresteia, The Libation Bearers, Clytaemestra again tries to hold her power and, this time, to escape death. A Modern Heroine :: essays papers A Modern Heroine In today’s society, women have overcome many hardships to become able to vote, able to run for public office, and even able to hold high business positions. Some people believe that such accomplishments are because of literary examples that have, over the years, lead women to believe in themselves, motivate them-selves, and stand up for themselves. In Aeschylus’ infamous Greek tragedy, The Oresteia, Clytaemestra, the leading woman, overcomes the Greek society’s slighting attitude towards women, grasping the most powerful position attain-able in Argos. Even after gaining power, Clytaemestra clutches this leadership desperately, unrelenting in her hopes to keep it forever. Although Clytaemestra uses intellect, inner strength, and self-motivation to capture power, she does it evasively and by hurting others. Therefore, Clytaemestra is not a respectable woman role model. In Agamemnon, the first book of The Oresteia, Agamemnon, Clytaemestra’s husband and the King of Argos, returns from ten years of fighting the Trojan War to find treachery reigns in Argos. Clytaemestra greets Agamemnon with a facade of exuberant tidings, claiming â€Å"a love [she] has for her husband†, while secretly she plans his murder (Oresteia 1.857). As the queen, she has a beautiful and expensive crimson carpet brought out to welcome her soon dead husband. Rolling out the carpet, she asks Agamemnon â€Å"step from your chariot [and] let not your foot/...touch the earth† (Oresteia 1.906-907). The wise warrior, knowing it would be wrong for a mere mortal to walk on such a Murray 2 priceless tapestry, argues with his vengeful wife, but is eventually convinced to walk â€Å"where Justice leads him† (Oresteia 1.911). As he walks on the carpet, ruining it, he asks that â€Å"no gods’ hatred strike [him] from afar† for acting higher than mort als should (Oresteia 1.947). His hope is in vain, because shortly after entering the house, Clytaemestra catches of the war hero at his weakest moment—in the bath. Taking advantage of a heroic figure, who is loved by all, is both cowardly and unfair, but Clytaemestra only worries with her pursuit of power. Soon after the murder, Clytaemestra appears again, proudly showing the slain King of Argos. All of these actions grant Clytaemestra the power she yearns, but are done in a very unrespectful and deceitful way. In the next book of The Oresteia, The Libation Bearers, Clytaemestra again tries to hold her power and, this time, to escape death.

Monday, November 11, 2019

Rates of Reaction Essay

An enzyme is a protein molecule that helps other organic molecules start chemical reactions with one another; however, the enzyme itself is not affected by the reaction. A substrate is the substance acted upon by the enzyme. In this lab, catalase is the enzyme and hydrogen peroxide is the substrate. Catalase is found in both plant and animal tissues, and is abundant in plant storage organs. In this experiment, catalase is used from potatoes. Catalase is important to living things because it prevents the accumulation of hydrogen peroxide in the cell. Hydrogen peroxide is produced naturally as a byproduct of metabolism. It tends to disrupt the cells’ chemistry, too much can kill a cell. Therefore, the presence of catalase is needed to survive. Catalase breaks down the toxic hydrogen peroxide into harmless water and oxygen. If the concentration of the substrate hydrogen peroxide is related to the reaction rate of the enzyme catalase, then an increase in the concentration of hydrogen peroxide will increase the reaction rate of catalase. Catalase: Methods and Materials In order to experiment and determine the affects concentration has on reaction rate, you will need several materials. Such as, potato extract, crushed ice and water in a large beaker to keep the catalase cool, since catalase is sensitive to temperature. Hydrogen peroxide solution is needed at six different concentrations (10%, 25%, 40%, 60%, 75%, and 100%). Also, 0% hydrogen peroxide is needed, which is just simply water. In addition, you will need a 10 ml graduated cylinder, a 50 ml beaker, forceps, paper dots (Whatman #1 filter paper, 1 cm diameter), a paper towel, a stopwatch, and graph paper. During this lab, be careful of the hydrogen peroxide because it can damage skin and clothes. Be sure to immediately rinse and spills with water. Throughout the lab, always keep the potato extract in the ice-water bath; catalase is very sensitive to warm temperatures. For starters, 0% hydrogen peroxide was tested as the control group; 10 ml of hydrogen peroxide was measured of using a graduated cylinder. This sample is then poured into a 50 ml beaker. After swirling the potato extract, using forceps a paper dot is picked up and immersed into the potato juice for five seconds. Then the dot is drained on a paper towel for 10 seconds. Using the forceps the dot is picked up and placed in the bottom of the beaker containing the hydrogen peroxide solution. Soon the dot was expected to rise to the surface because the potato juice’s catalase would break down the hydrogen peroxide into water and oxygen. The oxygen gas gets trapped in the pores of the paper and caused to float. A stopwatch was used to measure the time in seconds from when the dot touched the solution until it reached the surface. The data was then recorded. The class was split into groups and each group was assigned a different percentile of hydrogen peroxide solution.

Saturday, November 9, 2019

Breathe Tim Winton Essay

Let me begin with a caveat. My argument is based on the evidence of fiction, on a discussion Tim Winton’s most recent novel, Breath. Social scientists may suspect this kind of evidence and see ‘fact’ as more trustworthy than ‘fiction’. But even though it is true that the evidence I will be presenting is not based on people and situations in ‘real life’ — whatever that may be — I would suggest that fiction may take us to the sources of social awareness and action, to the extent that, as Levinas1 suggests that awareness and action may originate in ‘gropings to which one does not even know how to give a verbal form†¦initial shocks [which] become questions and problems’ and thus takes us into the dimension of ‘the archaic, the oneiric, the nocturnal’2 which (as Levinas goes on to argue) has ‘ontological reference’ because in it we are able to live ‘the true life which is absentâ €™, a life, moreover, which is not necessarily ‘utopian’ though it refuses ‘the normative idealism of what â€Å"must be’†. I want to argue that Tim Winton’s recent novel, Breath,3 provides this kind of understanding and that it is one which may be particularly useful in our reflections on the relationship between family, society and the sacred — at least if we take Levinas’ further point that ‘the social does not reduce to the sum of individual psychologies’ but represents ‘the very order of the spiritual, a new plot in being above the human and the animal’.4 First of all, then, let us look at the society in which the novel is situated, a small mill town not far from the ocean in south Western Australia. For the two adolescents, ‘Pikelet’ and ‘Loonie’, the central characters, it is a place of sheer boredom, what Levinas calls ‘the there is’, an impersonal emptiness which is ‘neither nothingness nor being’5 but may well be the state which Lyotard calls ‘post-modern’, a state of ‘incredulit y towards meta-narratives’6 in which there is nothing beyond the self which longs for immediate and intense experience. For Pikelet and Loonie, however, this longing leads to an encounter with the sacred, some mysterium tremendum et facinans at the heart of existence, as Rudolph Otto famously defined it. For the two boys this encounter begins not at the centre but at the edges of social experience, in ‘a rebellion against the monotony of taking breath’(p. 41), a gamble with death in which, diving into the local swimming hole, they stay underwater holding as long as possible and then surfacing to delight in the alarm they have provoked, the watching them, the tourists from the city especially. As time goes on, the boys’ contempt not only for ordinary folk but also for the town they live in as they come realise ‘how small and static and insignificant [it] really was’(p. 36), a prison from which escape is impossible, a form of fate, inhabited by the kind of people A D Hope described in his poem, ‘Australia’, Whose boast is not: ‘we live’ but ‘we survive, A type who will inhabit the dying earth.7 Loonie’s family has fallen apart: his mother has walked out on his father, the local publican, who consoled himself with other women. So he is more or less free to do as he likes. But for Pikelet finds it is more difficult to break out. His parents, affectionate but ineffectual, English migrants and thus outsiders, are different from the rough and ready locals, fearful not only of the surrounding bush but also of the nearby ocean — having seen a fisherman swept off the rocks by a huge wave and smashed against the cliffs, his father

Thursday, November 7, 2019

How Diversity Makes Us Smarter Professor Ramos Blog

How Diversity Makes Us Smarter Kourtnie Terry Melody Palma Karen Arenas English 010 5:00 p.m. How Diversity Makes Us Smarter For many years, research by Scientists, Psychologists, Sociologists and Economists has shown that socially diverse groups (race, ethnicity, gender and sexual orientation) are more creative and advanced than average unvaried groups. Science has also shown that typically, diverse groups are far more proficient than homogenous groups, by adding in their own opinions on things like from solving problems or the production of artistic work they obtain a more efficient comprehension of subjects. This is because people with different backgrounds can offer distinct and unique perspectives to other people which can also help them gain knowledge from individuals with various backgrounds. There are many advantages and benefits with social interaction from different or disparate individuals. There are a lot of advantages that come with meeting certain individuals, although research has shown that social diversity in groups can also cause discomfort, a lack of trust, conflicts, lower communication s, and other issues, it can also allow an enhancement in creativity and bring out knowledge within one another. When divergent individuals come together to brainstorm or solve problems, they bring out different information and offer different perspectives on particular topics because the social distinction within people can help you gain awareness and assimilation of one’s culture, their perspective and past experiences. Diversity provokes thoughts and emotions in people allowing them to perform more efficiently. Research has shown that diversity appears to lead to higher-quality scientific research. Scientists have also found that papers that have been written by more diverse groups have shown more citations and have a higher impact on people. Homogeneous groups are sometimes convinced that since they share the same beliefs and understand one another’s perspectives, they will accomplish more and be able to perform or problem solve in a more efficient or productive way . In most cases, people tend to work harder both socially and intellectual when emerged in diverse environments. By considering other alternatives, you are promoting hard work and creativity. Research shows that homogenous groups are less likely to be successful in certain activities, on the other hand diverse groups tend to accomplish more at a sufficient rate. When a group of diverse individuals come together it has been shown that they have a greater understanding on a wide variety of topics because they are getting different opinions and perspectives. When more people with different backgrounds and experiences gather, their work has a higher impact on their ethic skills. By having individuals from different backgrounds come together it can encourage others to achieve a greater goal and be more successful. By forming a diverse group you can learn more about others and their upbringing and that can help open your mind to other opportunities. I feel diverse groups can help you learn more and expand your knowledge of things. Do you think that diverse groups help you become successful and have a better understanding of things? Reference: Katherine W. Phillips, October 1, 2014, Scientific America, Policy Ethics, â€Å"Being around people who are different from us makes us more creative, more diligent and harder-working† https://www.scientificamerican.com/article/how-diversity-makes-us-smarter/

Monday, November 4, 2019

MBA Markeing Communications Essay Example | Topics and Well Written Essays - 1000 words

MBA Markeing Communications - Essay Example hand even cheaper products sometimes move rapidly in the market because of the strong marketing communication between the manufacturer and the consumers. Marketing people have many weapons like advertising, branding, direct marketing, graphic designs, packaging, sponsorship, public relations, sales promotion online marketing etc in their armoury to communicate effectively with the market. This paper briefly analyzes Sales Promotion as an integrated marketing communication strategy. Sales promotion is an activity intended for increasing the sale of a product undertaken by organization. It can be of different types based on the market and the product specialties. It is difficult to pin point all the sales promotion activities because of the high volume of creative and innovative sales promotions are entering in the market daily. Manufacturers spend millions of dollars in researching for new methods in sales promotion since they know very well that the traditional sales promotions may not attract the customers much. ‘Buy-One-Get-One-Free (BOGOF), Customer Relationship Management (CRM), New media, Merchandising, Free gifts, Discounted prices, Joint promotions, Free samples, Vouchers and coupons, Competitions and prize draws, etc are some of the common sales promotion methods’ (Sales Promotion, 2009). â€Å"Buy-One-Get-One-Free† is a common sales promotion campaign undertaken by marketing people. The consumers will be offered another one when they purchase one, free of cost in this type of sales promotion strategy. In customer relationship management, the consumers will get bonus points for every product they purchased or service they used which can be later converted in purchasing another product or service later. For example, most of the airliners offer the passengers bonus points for the air miles they travelled in their aircrafts which can be later converted to another free trip. Free gifts are another method for attracting customers. When we purchase a car,

Saturday, November 2, 2019

Beach Rental Case study Assignment Example | Topics and Well Written Essays - 1250 words

Beach Rental Case study - Assignment Example That will ensure that they have good accommodation and a good environment in which the students can be working from. The efficiency of the company can be done by measuring of the efficiency of workers in the company. The measurement of performance by employees is a critical thing for ensuring that there is success in the running of a business organization. The measurement of performance is done so as to ensure that the employees of a company provide value for the money that they earn. Performance may be measured by the number of hours worked or by the quality of work done or the output that accrues from an individual or group of employees. The report will give details of a number of performance measurement metrics that may be used by the Company. Performance measurement metrics The measurement of the performance of employees is a thing that is advantageous to the company. Performance measurement usually ensures that there is equitable distribution of incentives. The performance measu rement also ensures that there is increase in efficiency and productivity in the company. A performance metric that is effective should ensure that there is a gauge that is accurate and one that would ensure that the employees are valued according to their performance and output in the company. Productivity metrics One of the components of measuring the performance of a company or business is by the use of productivity. Productivity metrics usually measures the amount of work done by an employee within a specified time period. Employees usually have a different learning curve. That means that new employees would be less productive as compared to old and experienced employees. In a manufacturing company, productivity can be measured by the total output of an individual in a specified time period. In a sales department, productivity is usually measured by the total sales made by a single employee. Efficiency metrics Efficiency can be described as an attempt to increase on productivity by utilizing minimum resource or by the use of the most cost-effective method. Efficiency usually deals on cutting on time of production and the costs that are incurred during production. That can be done by the company introducing processes that are efficiency and using quality raw materials that are cheap so as to ensure that there is cost cutting. Training metrics Training among employees usually increase on the performance or productivity of employees. The training of employees would ensure that the employees use the most cost effective working processes. The training efforts should be quantified so as to measure the level of productivity that accrues from the training of employees. Goal setting The use of performance review systems that are collaborative usually ensure that supervisors and their juniors are able to set their own personal goals that should be achieved so as to increase the efficiency of the company or business. That can be termed as management by the use of obj ectives and that can be done so as to individually measure the performance of an employee. The employees of the company should undergo training so as to ensure that they are efficient enough in the execution of their roles in the business. Design process Analysis The first process that is involved in designing the training is analysis. The objectives and goals have to be analyzed so as to be able to develop the